Generating a Buzz: What We Can Learn From Led Zeppelin
A couple weeks ago, rock legends Led Zeppelin posted a cryptic “Five” on their Facebook; no context, just the word “Five” in a style similar to the artwork on the album Led Zeppelin IV. Heads were scratched and people generally had little to no clue what it meant. The next day, a “Four” appeared on.. read more →
Part 4: Why a marketing plan is not like a biscuit…
and what we can learn about marketing from having a car If it’s your first time with a marketing plan, your initial budget will probably come up a little short. Make sure that your marketing plan gets regular “tune ups”. A marketing plan won’t run forever. Eventually, you’ll need to trade up. Ultimately, a car.. read more →
Part 3: Why a marketing plan is not like a biscuit…
and what we can learn about marketing from having a car If it’s your first time with a marketing plan, your initial budget will probably come up a little short. Make sure that your marketing plan gets regular “tune ups”. A marketing plan won’t run forever. Eventually, you’ll need to trade up. If you’re lucky,.. read more →
Part 2: Why a marketing plan is not like a biscuit…
and what we can learn about marketing from having a car If it’s your first time with a marketing plan, your initial budget will probably come up a little short. Make sure that your marketing plan gets regular “tune ups”. Unfortunately, there is no check engine light for your marketing plan. Maintaining your marketing initiatives.. read more →
Part 1: Why a marketing plan is not like a biscuit…
and what we can learn about marketing from having a car! Years ago, when I was a teenager in Driver’s Ed, my old, slow-talking Southern instructor imparted a nugget of wisdom that has been impossible to forget, “Having a car is not like having a biscuit. When you get a biscuit, all you have to.. read more →